Fashion spotlight switches to Shanghai


People gather at the opening night of Shanghai Fashion Week in Xintiandi.

In the wake of the head-turning fashion week in Paris, fashionistas, influencers and buyers are flocking to Shanghai where Chinese designers are girding their loins to present their latest looks for spring and summer 2020 at Shanghai Fashion week from tonight.

More than 40 labels will stage runway shows at the main venue of Xintiandi, led by local brand Lily. Fresh on the heels of its debut at the 2020 Spring-summer New York fashion week, the leading Chinese womenswear brand is showcasing daily outfits for professional women, featuring brisk denim jumpsuits, wide-shoulder blazers, tweed jackets and coats in sharp and clean silhouettes. Colorful knit one-pieces and see-through blouses add a soft touch.

Local womenswear Lily showcases daily outfits for professional females.

Among upcoming standouts are Ban Xiaoxue, Anirac and At-One-Ment by Wanbing Huang, as well as newcomers such as ShortSentence and Damowang. This year, Xintiandi’s catwalk shows will also see the return of JudyHua, a home-grown designer label.

A magnet and incubator for young talents, Labelhood will showcase works by 22 emerging local designers at MingSheng Wharf on the East Bund. Under the theme of “Out of World,” the three-day presentation will feature ready-to-wear looks for men and women, embracing avant-garde styles such as maximalism and genderlessness.

As kids’ fashion is all the rage in China, 26 labels from home and abroad will present their spring/summer collections at 800Show in Jingan District.

During the 11-day event which will wrap up on October 20, more than 1,000 labels will attend trade shows and showrooms across the city to connect fashion producers with buyers, and enhance business and trade.

Sustainability, technology and local design force are among the keywords of this year’s insider talks and affiliated events. The Kering Group will hold a K Generation award ceremony to honor start-ups for their efforts to provide sustainable resolutions in clothes production. Italian luxury house Marni is to announce cooperation with Chinese Miao ethnic craftspeople to promote the Miao embroidery craftsmanship and culture. And global fashion influencer Business of Fashion will unveil a documentary celebrating the uprising Chinese design force which keeps pushing the boundaries to gain recognition in the international fashion industry.

Source: SHINE

Editor: Shen Ke

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