Wujiaochang is a national nighttime cultural and tourism consumption hub, consisting of the Wujiaochang business district, Shanghai Knowledge and Innovation Community(KIC), and the University Road block. These "one circle, one park, one street" intertwine with each other, gradually forming a trendy fashion consumption area centered around the business district, a historical and cultural area centered around the Jiangwan Stadium and KIC, and a creative cultural hub centered around University Road, attracting emerging commercial formats and young consumers in Shanghai.

The Wujiaochang business district is a comprehensive urban commercial landmark with a focus on fashion and cultural consumption. It has nearly 600,000 square meters of commercial facilities, including Wanda Plaza, Hopson One, Bailian Youyicheng, Bailian ZX, Suning Easy Buy. As one of the top 10 commercial centers in the city, Wujiaochang not only leads the trend of consumption but also focuses on local digital innovation IPs, local original brands, special cultural and tourism activities, and distinctive landmark images through continuous innovation and brand adjustments. With comprehensive modern and high-quality services, it has become an important part of Shanghai's commercial landscape.

The University Road block has rich cultural and tourism resources, a young and fashionable atmosphere, and a wide range of themed activities. It hosts various cultural and creative activities and over 300 weekend markets each year. It has carefully created activities and community cultural IPs such as the University Road pedestrian street, KIC Knowledge and Art Festival, YEAHHPARK sports community, MEETULAB public innovation laboratory, and KIC Farm, providing tourists and local residents with rich entertainment and social experiences. As a comprehensive cultural block, it successfully integrates education, history, art, and commerce. It is an ideal starting point to explore the depth of Shanghai's urban culture, and every step taken here can become part of the exploration of Shanghai's cultural journey.