Shanghai unveiled 10 most influential cultural trade brands on Friday as the city attempts to develop new cultural trade formats.

Gaming and animation works, traditional Chinese herbal drinks, seasonal herbal paste, and special blend coffee are on display at the first cultural trade bazaar in Sinan Mansions until tomorrow.

The Shanghai Commerce Commission and the CPC Shanghai Committee's Publicity Department organized the event to promote cultural consumption while also increasing consumer awareness of cultural trade brands.

It aims to build cultural projects and international brands with Shanghai features through new media, new technology and new platforms.

Popular gaming, creative works, entertainment shows, and fiction are becoming increasingly important for Shanghai in promoting local culture to an international audience.

Shanghai is encouraging the creative sector and a diverse variety of service providers to tell China stories to overseas audiences.

Top mobile gaming titles, dance dramas, and non-fiction works representing China's poverty-relief initiatives were recognized for their huge influence and achievements in promoting Chinese culture.

Pop-up stores have been set up to promote gaming derivatives such as Tencent's mobile game Light and Night, Lilith Games' AFK Arena, and Moonton's Mobile Legends' Bang Bang.

If you go:

Date: May 12-13

Venue: Sinan Mansions 思南公馆

Address: 505 Fuxing Rd M.

复兴中路505号

Source:�City News Service