Shanghai Shenhua launched its Experience Center at Shanghai Stadium, the Chinese Super League side's home ground, offering fans a place to share their memories and contribute to the building of the football club's culture.

Taking up a total floor area of over 2,000 square meters, Shenhua Experience Center features an interactive "Shenhua Road" hallway stretching 50 meters, a 360-degree immersive hall, an interactive exhibition zone with infrared sensors and motion capture technology, a flagship souvenir store and café.

Shenhua has collected many items related to its history from fans and players, including admission tickets over the years, souvenirs and licensed products, as well as photos and video materials documenting the club's historic moments. These precious memories, together with interactive experiences and games, are enough to keep fans entertained for half a day.

The club said the center is modeled after the experience centers of top European clubs like Spain's Real Madrid. In the future, besides acting as a platform for the club to spread its history and culture, it will become an important model of integrating sports with cultural tourism and commerce.

The center will start ticket sales and open to the public around the Chinese New Year in mid-February. On a match day, fans may arrive early at Shanghai Stadium to visit the center, or come on a non-match day, as the tour will also cover areas that are usually off-limits to fans, such as the player's dressing rooms and the inside of the stadium.

The center has so far collected more than 500 physical exhibits, scanned and archived over 4,000 pages of historical materials, sorted and restored over 50,000 photos, and integrated 600-plus minutes of historical footage. The café will become a venue for fan salons and themed exhibitions in the future.