Qingpu District, the permanent host venue of the China International Import Expo, unveiled a comprehensive lineup of cultural, tourism, sports and consumption initiatives under the "Meet in Qingpu" campaign on Wednesday for the upcoming 9th CIIE.

Centered on the integrated development of agriculture, culture, tourism, sports, commerce and exhibitions, the district will host more than 20 featured events spanning international competitions, cultural performances, ancient town galas, rural festivals and shopping promotions.

The campaign encourages global exhibitors and visitors to explore Qingpu beyond the exhibition venue and experience the district's Jiangnan water town charm.

Highlighting high-profile sports events, the 2026 PWA Hydrofoil Windsurfing Shanghai International Invitational and the 8th Shanghai Windsurfing Masters will be staged in Qingpu.

A series of cultural activities will present intangible heritage displays, traditional Chinese aesthetics and cultural sharing sessions across multiple venues, while lawn concerts, rural celebrations and mass sports tournaments will enrich leisure options for CIIE attendees.

The district has rolled out six themed travel routes covering dining, accommodation, transportation, sightseeing, shopping and entertainment. Newly upgraded "CIIE mini-vacation" itineraries connect ancient towns, rural scenic spots, shopping complexes and resorts. Customized travel products have been launched, including three boutique routes in Baihe Town and an upgraded village tour passport in Jinze Town.

The district has designated 74 hotels with 13,784 guest rooms for CIIE reception. Ten hotels feature multilingual tourist service centers, offering route recommendations, reservation support and cross-border payment services.

Free shuttle buses will operate from November 5 to 10, linking reception hotels with Zhujiajiao Ancient Town, Panlong Xintiandi and Bailian Outlets Qingpu. Updated bilingual tourism brochures and Yangtze River Delta integrated tourism maps have been distributed at hotels, scenic spots, cultural venues and commercial complexes to help visitors explore cross-regional scenic resources efficiently.

Qingpu is pairing the expo campaign with its annual autumn consumption season.

Retail, catering, automobile and cultural-tourism vouchers will be released through platforms including Trip.com and Alipay. Cultural and tourism vouchers cover hotels, homestays, scenic tickets and travel itineraries.

Three signature consumption routes involving Panlong Xintiandi, Bailian Outlets and Zhujiajiao Ancient Town have been launched, together with business discounts and rebates.

Additional rural experience programs, including intangible heritage exhibitions and rice harvesting popular science activities, further diversify tourism offerings.

Qingpu District has claimed the first transaction order of the Shanghai delegation at the China International Import Expo for eight consecutive years, expanding its procurement scope from food and consumer goods to high-value sectors including technical equipment and medical devices. Ahead of the 9th CIIE, the district is ramping up targeted international procurement, business matching and investment promotion to maximize the expo's spillover effects.

The district has set up a CIIE trading delegation, strengthening overall coordination for procurement negotiations and trade services.

Qingpu has also expanded its pool of professional buyers. It has targeted key industrial sectors to explore purchasing potential. So far, the delegation includes 3,464 registered purchasing entities and 28,901 professional visitors, exceeding last year's scale. More than 20 local buyers have confirmed preliminary purchasing intentions covering new materials, biomedicine, high-end equipment and premium consumer industries.

During this year's CIIE, Qingpu will host nearly 40 events covering investment promotion, project signing and product debut ceremonies.