The internet sensation and viral mascot Butterbear will be having a pop-up at The Bund Finance Center from July 3 to August 30, during which selected weekends will host a dessert fair.

Originating from Thailand, Butterbear has since transcended beyond its role as a mascot for a humble dessert store in Thailand to its own full-fledged brand, and this will be Shanghai's first time hosting a Butterbear-themed fair.

The Butterbear Sugar Rush Festival @ the Bund, hosted on the first two weekends of July, will be a unique dessert fair, featuring many popular dessert brands from all around the world with all sorts of desserts like cakes, ice cream and sweet bagels, alongside peripherals like toys and keychains of the Butterbear IP.

There will also be a cute Butterbear-shaped ice cream during the dessert fair, so for lovers of the adorable bear who also have a sweet tooth, this is not an event to miss. Drench yourselves in the sweet syrups at the Butterbear Sugar Rush Festival!

And for those who would like to see and shop for Butterbear merchandise but cannot make it to the dessert festival, you have the month of August to drop by.

If you go:

Date: July 4-5, 11-12 (dessert fair); July 3-August 30 (pop-up store)

Venue: The Bund Finance Center 外滩金融中心

Address: 600 Zhongshan Rd E2

中山东二路600号