On the fourth day of the Spring Festival holiday, the festive atmosphere in Shanghai is warm and rich, and the cultural market is thriving and lively. A series of activities carrying beautiful visions and blessings are gradually being launched in various cultural and tourism venues, providing abundant spiritual nourishment for residents and tourists.

Today, the cultural and tourism market in our city is running smoothly, and no related security incidents have occurred. According to the monitoring of Shanghai Tourism Big Data, our city has received a total of 9.435 million tourists in the first four days of the Spring Festival holiday, an increase of 7.61% compared to the same period last year.

Snake Year Spring Festival, various districts and types of public cultural service sites in the city accompany citizens and tourists to enjoy a cultural feast with carefully planned activities.

Centered around the zodiac theme, the City People's Art Museum presents the "Wishing You a Prosperous Year of the Snake" Spring Festival series of activities. Pudong Library holds the "Welcoming the New Year with Spirit Snakes - Talking about Customs, Writing Blessings, and Sending Spring Couplets" event. Huangpu District launches the "Bookish Snake Year, Joyful Reading Welcomes Spring" themed creative experience activity. Jing'an District introduces the "Fortune and Blessings - Welcoming the New Year with Blessings" themed event.

At the same time, community cultural activity centers throughout the city have organized traditional handicraft activities such as "writing blessings," "giving spring couplets," and "cutting window flowers," sending New Year's blessings to the residents. Giving the brain a "recharge" has also become a new trend for the Chinese New Year. Public libraries and children-friendly reading spaces in the city have launched various enriching reading promotion activities during the Spring Festival, immersing the new year in a strong aroma of books.

The East Pavilion of Shanghai Library is hosting the "Encounter: More Than Just Books" themed literature exhibition and original children's picture book illustration collection exhibition. The Changfeng Pavilion of the Children's Library is hosting the "Little Seed Reading Club" and "Ferryman of Fairy Tales" Spring Festival series activities. A total of 157 new child-friendly reading spaces in the city are organizing 192 various children's reading promotion activities during the Spring Festival, further creating a festive and culturally rich atmosphere for celebration and cultural heritage.

Enjoying the arts and celebrating the Spring Festival, the city's cultural centers at both the district and community levels organized diverse and rich "artistic teams" that combined online and offline activities. They visited various streets and villages to bring New Year performances to the residents' doorsteps. The Municipal People's Art Gallery hosted the "Celebrating the New Year with Chinese Music" and the "Honoring Ten Years, Celebrating the New Year with Joy" comedy performances by Ni Xiayu and Liu Yawei. Xuhui District launched the "Deep Love for the Land, Shanghai's Red Culture Light Cavalry" New Year's Day grassroots activities. Qingpu District launched the "Celebrating a Happy Year, Building a Warm Home" and the "Our Festival, Joyful Chinese New Year in 2025" themed activities. Fengxian District held a theme village evening called "Blooming Dreams in a Warm Village". At the same time, Pudong, Putuo, Hongkou, Yangpu, Baoshan, Minhang, Jiading, Songjiang, Chongming, and other districts organized thematic artistic performances at various grassroots locations.

During the Spring Festival, the "screen" in our city is filled with a strong festive atmosphere. The audiovisual feast carefully prepared by Shanghai Radio and Television Station is refreshing. In addition to the already impressive "2025 Oriental TV Spring Festival Gala" and "2025 Shanghai New Year's Gathering of People from all walks of life," there will be a series of heavyweight productions such as "2025 China Network Audiovisual Awards," "Comedy and Joy Gala," documentaries "Potala Palace" and "China Dream: A New Journey," and the "Silk Road Harmony, Traveling Together for Thousands of Miles - 2025 Silk Road Spring Festival Gala." This will ensure a continuous lineup of exciting performances and highlights during the Year of the Snake Spring Festival.

Source: Shanghai Travel