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Dahua Night Alley opens to boost nighttime consumption

2023-06-11
Dahua Night Alley opens to boost nighttime consumption

Dahua Night Alley walking street in Baoshan District on Friday.

 

A new night walking street was unveiled in Shanghai's north Baoshan District on Friday, marking the opening of the district's annual nightlife festival.

The Dahua Night Alley near Dahua Road at the intersection of Baoshan, Jing'an and Putuo districts offers a diverse range of choices for nighttime consumption and entertainment.

The more than 200-meter-long alley features a food street with stalls offering a variety of snacks and specialty drinks. The market also offers creative cultural products and trendy items.

Nearby shopping malls, including Dahua City, will collaborate with the night alley to launch nighttime consumption activities.

 

Dahua Night Alley opens to boost nighttime consumption

Innovative jewelry

 

Brands such as Forever Bicycles, Sugar Master Desserts, Hanshan Ceramics and Yishuijian Flower Art will launch pop-up stores at the alley during the event. Outdoor movie screenings and traditional Shanghai-themed performances will also take place.

Baoshan aims to enrich nighttime consumption options and enhance the nighttime economy by exploring vibrant and fashionable nighttime scenes, especially along the Huangpu and Yangtze rivers, according to the district government. Residents are invited to vote for their favorite nighttime hot spots in Baoshan.

Additional new consumer scenes, redeveloped from its former iron-steel and heavy industrial sites, will be explored to tap into more brand resources to create a trendy destination for nighttime consumption, the district government said.

 

Dahua Night Alley opens to boost nighttime consumption
Customers flock to a food market.

If you go:

Event: Baoshan Nightlife Festival

Date: Through the end of June

Site: Dahua Night Alley

Address: 538 Dahua Road, Baoshan District

Admission: Free

 

Dahua Night Alley opens to boost nighttime consumption

Art performances are staged at the alley every night.

 

Source: SHINE

 

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