Yuyuan Road becomes 'Chill Street'

In collaboration with cosmetic brand Kiehl's, Yuyuan Road has been transformed into a "Chill Street." Seven interactive scenes were set up on the block following the theme of the cosmetic brand's signature 24-hour Daily Moisturizer. A scavenger hunt was also laid out along Yuyuan Road, from Jiangsu Road to Dingxi Road.

Participants could first obtain a block map and a toy gun at the "Super CHILL" moisturizing base camp, before exploring the stops along the road marked on the map. Each stop featured an interesting scene with a little monster symbolizing skin problems, where participants were required to take a picture with their gun to complete the game and earn a gift bag.

There were themed blue benches along the road, as well as co-branded coffee shops with chill slogans on their cups. Participants could learn more about skin problems during the game, while enjoying a chilled-out afternoon with their friends.

First piece of wearable tech in pop-up store

Dyson has unveiled its first-ever piece of wearable tech with the Dyson Zone air-purifying, noise-cancelling headphones being introduced in Shanghai.

A pop-up exhibition was launched in Xintiandi, showing the new-technology headphones, as well as disassembled models to show their core parts. An immersive theater was built for visitors to experience the new headphones as if they were in different environments, such as city streets, subways and music festivals.

The new product went viral online before its release for its futuristic mask, which attracted lots of people to try it on at the Xintiandi pop-up store.

These futuristic-looking headphones could help solve two of the biggest issues in city living. Firstly, they are equipped with air-purifying filters, which improve the quality of air that wearers breathe and promote better respiratory health. Secondly, they have noise-cancelling capabilities, which can effectively reduce the noise pollution that people face during their daily commute or outdoor jog, giving users a more comfortable experience.

When someone is wearing the mask, it will provide a fully immersive audio experience. Conversation mode is switched on when a wearer pulls down the air-purifying visor, and the air purifier will switch off and voices around the wearer will be amplified.

V-KOOL Go Camping at Ethen Camping Park

Camping has been a popular pastime, and window film brand V-KOOL held a camping festival at Ethen Camping Park in Baoshan District themed around new-energy vehicles.

With the rapid progress of new technology in charging electric cars and ultra-long endurance, new-energy vehicles have moved beyond the restrictions of urban transportation. This is a great development for eco-friendly technology and will continue to revolutionize the way we travel.

V-KOOL's window films for electric vehicles that lower indoor temperatures were displayed in the camping park, which helped improve the overall comfort of the camping experience.

In collaboration with Hasbro, the camping festival invited Bumblebee to perform on site, providing an interactive experience with a Transformer. Activities also included frisbee games, a scavenger hunt, barbecues and a campfire party.

The Go Camping event would continue and new-energy car owners were invited to take part in the event at V-KOOL stores.

Source: SHINE