Back to the beginning of the 21st century, the concept of Xintiandi was born in Shanghai, aiming to challenge the uniform consumer experience of the city at that time. By preserving the unique Shikumen architecture from the early 20th century and injecting fashionable elements into commercial projects, it blends urban culture and modern features with supporting facilities. This innovative project of transforming an old city district has achieved tremendous success, attracting countless international attention and appreciation. It has not only become a Shanghai landmark full of diverse charm but also won numerous awards in architecture and urban planning.

It is the national-level tourist leisure block - Xintiandi Shikumen Block in Shanghai, a urban tourist attraction that combines the historical and cultural charm of Shanghai with the integration of the past and the present. Strolling through Xintiandi is like traveling back in time to early 20th century Shanghai, but stepping into the buildings, you are greeted with a wave of fashion and trendiness. This organic combination and well-arranged layout create a symphony, showcasing the original vitality of Shanghai's urban commercial space.

As a classic case of urban renewal, Xintiandi Shanghai adopts the development concept of "overall planning, phased development, and overall balance", breaking the traditional model of demolishing and rebuilding in old city renovations. It transforms the original residential function of Shikumen into commercial operation, turning these houses that carry Shanghai's history and culture into a fashionable, leisure, and cultural entertainment center integrating dining, shopping, and performance.

Now, Xintiandi Shanghai is a brand new cultural and social destination where people meet, grow, and intersect. Here, people can not only experience innovative dining styles and eye-opening fashion shopping, but also enjoy a continuous array of cultural activities. Xintiandi Shanghai encourages people to share and exchange viewpoints, to enjoy wonderful moments together, and to build a community system through carefully curated creative cultural content and various forms of social interaction. It also provides a showcase space for Chinese designers and brands, allowing local emerging talents to stand on the international stage with their unique voices.