"Ten miles of Nanjing Road, one pedestrian street." Known as the "Number One Commercial Street in China", Nanjing Road Pedestrian Street has been one of the most popular tourist destinations in Shanghai for centuries. It is a place filled with vibrant lights and bustling crowds, making it the most splendid chapter in the memory of Shanghai. Shanghai thrives on commerce, and Nanjing Road has also played a significant role in shaping the city's commercial landscape. Initially, Nanjing Road was just a pathway connecting the Bund and the racetrack in Shanghai after its opening as a port. By the late 18th century, emerging commercial buildings such as department stores began to promote the modernization of the city, and Nanjing Road was also influenced by this trend, which continues to this day.

On this street that has created countless commercial legends, the thriving desire for consumption is an eternal theme. On one side, there are flagship stores of brands like Huawei, Nike, Lego, and Sephora. On the other side, there are time-honored businesses like Sanyang South Goods, Taikang Food, and Shaowansheng. A wide range of products and innovations converge here, where both high-end luxury and down-to-earth local products coexist. New consumer trends and traditional brands are constantly adapting to the times, collectively satisfying the diverse and colorful lifestyle ideals of this city. The densely packed vertical signs form a neon forest on Nanjing East Road, creating its own history amidst the intersection of the new and the old.

More importantly, this is still a road that is always exploring and leading the forefront of commercial development. In recent years, in addition to the eastward expansion of the pedestrian street and the "thickening" of the back street, immersive consumption and the thriving ACGN economy can also be experienced here. From the debut of the first commercial complex focusing on ACGN culture in China, Bailian ZX, to the magnificent opening of the Fun Street in New World City and the glamorous Qiliciyuan Street in the First Department Store, a ACGN gathering place has emerged powerfully on this historically significant road, attracting social resonance through shared values and creating stunning new consumer scenes.