The Bihai Jinsha faces Hangzhou Bay. Unlike the imagined seaside town, although it is not a real coastline, it brings a similar island atmosphere to visitors with its meticulously designed artificial beach and vast water area. It is also one of the few places in Shanghai that can provide a beach vacation experience, making it a great place to enjoy the sea and water in Shanghai.

The beach of Bihai Jinsha is famous for its artificially laid golden fine sand. Although it is not a natural beach, the sand is delicate and soft, shining against the distant blue sky and white clouds. You can take off your shoes and bury your toes in the warm sand, leisurely stroll under the sun, or sit quietly on a beach chair, watching the waves gently lap the shore.

The beach here brings a unique holiday atmosphere with the sea breeze. Whether you want to enjoy sunbathing or experience water sports, you can have close contact with the sea and experience the vitality of beach culture. The scenic area offers water sports such as sailing, windsurfing, yachting, kayaking, cable water skiing, and fishing, making it an excellent place for enthusiasts to release their passion. You can also join beach volleyball or football matches, sweating on the vast sandy ground, and experience the joy of sports with friends. In recent years, Bihai Jinsha has also held beach water skiing festivals, beach music festivals, and various water sports events.

Although the beach season of Bihai Jinsha mainly focuses on summer, it still has its unique charm in other seasons. In spring and autumn, the weather is pleasant, making it very suitable for strolling on the beach or enjoying a sunbath. In winter, although visitors cannot swim in the sea, they can enjoy the tranquility and spaciousness along the coast. The superior natural environment attracts a large number of birds to nest here in the winter when the crowds recede, making it an ideal place for bird watching and photography during the winter and spring seasons.