The market of conference tourism has always been regarded as a high-end tourist market, and the international conference industry is a rewarding industry bringing both economic and social benefits. Successful conferences can make their hosting city better well-known in the world. Attracting more international conferences to Shanghai calls for the integration of the resources of the entire city and concerted efforts rendered by all walks of life.

To plan a leisure weekend right after a convention or an exhibition period in Shanghai, you may find the city offers more than enough options already. If you make a step further out of Shanghai, you will experience an exciting weekend. There are abundant appealing places beyond the city. Even for some far away destinations, it only takes less than 3 hours by air to reach such a delight destination.

In the area of promoting convention tourism, Shanghai Municipal Tourism Administration canvassed and lent active support for "Shanghai’s Convention Ambassadors" who were encouraged to give full play to their influence in their respective spheres, professions and organizations, resulting in quite a number of influential international association conferences being held in Shanghai.

In 2006, Shanghai Municipal Tourism Administration first initiated the "Shanghai Conference Ambassador" program in mainland China. With the support of the city's major colleges and universities, and scientific research institutions, by the year 2016, 104 experts, scholars and elites in different industries has appointed as the "Shanghai Conference Ambassador".