Cultural and Tourism Benefits
Since 2011, Shanghai Tourism Festival has launched a one-week 50% discount for admission to tourist attractions every year, which is welcomed and loved by citizens and tourists. This year's cultural and tourism benefits were substantial and extensive. A total of 82 tourist attractions, museums, art galleries and Huangpu River Cruise offered half-price from Sept. 17 to 24, hitting a new high. The number of tourists increased significantly, and the service quality improved significantly. A series of "discounted shopping", "discounted tours" and "discounted trips" also promoted new cultural and tourism consumption.