Shanghai hosts 3-day fair to drive China's brands forward

2018-05-13

Government officials pledged further measures to help homegrown companies grow their brands as the first International Forum on China Brand Development wrapped up in Shanghai.



As the country is pushing forward with its strategy of shifting from Made in China to Branded in China, and from China Speed to China Quality, industry watchers and entrepreneurs from the public and private sector shared their views on how domestic brands can become stronger and play a bigger role in the global landscape.


The forum is part of a three-day fair, which attracted 17,565 visitors.


Intellectual property right protection is also seen as a vital step in building and keeping strong brands.


Chen Wentong, deputy director of the Trademark Office of the State Intellectual Property Office, pledged that the organization would continue to protect intellectual property rights of trademarks and will also step up the crackdown on intellectual property breaches such as counterfeiting well-known brands.


Last year, the office looked into 30,100 trademark related breaches in China and issued penalties totaling 470 million yuan (US$74 million).


Source: SHINE Editor: Zhang Liuhao


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