Government pledges more support for Chinese brands


Government officials pledged further supportive measures to help China's home grown companies further grow their brands, as the first International Forum on China Brand Development kicked off in Shanghai today during the Exposition on China Indigenous Brand. 

The country is pushing forward in a shift from “Made in China” to “Branded in China,” industry watchers and entrepreneurs from both the public and private sectors discussed today.

The expo, hosted by the National Development and Reform Commission jointly with the Publicity Department of the Communist Party of China, the Ministry of Agriculture, and the Ministry of Commerce, is the first of its kind after the State Council last year designated a Chinese Brands Day to be held on May 10 each year.

As many as 46 percent of online sales of Chinese brands from Tmall are coming from areas without physical outlets as online shopping has broadened its reach to a wider customer base and a larger geographical area. 

The three-day fair is open to the public for free and hosts 600 brands from both the public and private sectors. 


Visitors look at a model of aircraft carrier Liaoning at the expo today. 

People line up to enter the expo site today.

Source: SHINE Editor: Wang Yanlin

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