Promo film released showcasing Shanghai’s culinary culture



In the latest promotion film on gourmet foods released by Shanghai Municipal Tourism Administration, Kevin, a US online opinion leader, takes viewers onto a culinary tour. From breakfast to afternoon tea, from the street food stalls to eating establishments housed in the posh villas in the previous concessions of old Shanghai, the production allows a privileged window into the city’s culture from the perspective of gastronomic creations. Shanghai is not only an East-meets-West international metropolis where iconic modern landmarks frame its skyline, but also a foodies’ paradise of epicurean pleasures - the city’s well-cooked foods run the gamut from distinctive lil’ eats to authentic French cuisine, enabling diners to have a true taste of the world’s best foods - that’s not an overstatement.


The film puts in a plug for Shanghai as an important tourist destination. In recent years, Shanghai Municipal Tourism Administration has been promoting Shanghai through its self-owned media, exhibitions at home and abroad and domestic and foreign media. Those efforts have paid off, giving good publicity to Shanghai's unique urban charms and rich tourism resources. Viewers will gain a sneak preview of “where to eat what” and get intrigued by the city’s food culture. It could draw more tourists to Shanghai for palate-pleasing experiences.

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