Britain has chosen a fascinating lit cube design for its national pavilion at the World Expo 2010 Shanghai.

The Pavilion of Ideas, designed by Heatherwick Studio, beat five other short-listed designs, including plans put forward by the creators of the London Eye -- the largest Ferris wheel in the world -- to become final the winner.

It is also Shanghai resident's favorite design according to a vote held when the six candidate designs were brought to Shanghai. The pavilion looks like a box with thousands of spines that hover without visible support above a public square. All the spines, which can swing in the breeze, are tipped with tiny colored light sources which can display a variety of images together.

The image can be changed every day or every week. If people love to see David Beckham, it will play Beckham's picture. If Louis Hamilton wins the F1 Championship, maybe it will show Hamilton.

Inside the pavilion, visitors will see an enormous digital screen showing various contents. The outside area of the pavilion will be an exhibition space and auditorium as well as a cafe and shops surrounded by two strips of grass.

The pavilion will be as ecological as possible and the designers are trying to make all the aspects recyclable and carbon-neutral. It is light, without heavy concrete foundations and will "touch the ground softly,".

The pavilion will have very unique effects in daytime, although it looks like it will be much more beautiful at night.

The UK has chosen to build its own 6,000-square-meter pavilion on the Pudong side of the Expo site, beside the Lupu Bridge.