Shanghai Municipal Tourism Administrative Commission (SMTAC), under the Shanghai Municipal Government, is a regulating arm in charge of drafting the master plans and strategies for developing the city's tourism industry, implementing the trade policies and regulations, and coordinating the operations of related organs and businesses in the industry. It is also responsible of promoting the travel industry and travel products in both home and overseas markets.

Under the SMTAC is a specific department £­ International Tourism Promotion Dept. responsible for promoting Shanghai as an ideal MICE destination as well as the city's MICE industry. Its major responsibility is to market Shanghai in international meeting and event industry, organize or coordinate the organization of meetings in Shanghai and provide training to the people in the MICE industry.

Shanghai Municipal Tourism Administrative Commission has been a member of ICCA (International Conference and Congress Association) since 2001. To upgrade the service level of the city's MICE industry, SMTAC has been making efforts in training the professional employees and working with industry partners such as PCO, DMC, Hotels and Airlines to bid various international meetings and conferences to Shanghai.